Advertising band



J. w. ELDER 2,194,220

ADVERTISING B'AND Filed Nov. 28, 1938 2 Shqet -Sheet 1 INVENTOR.

. 70]??? WE Q B Z WA TTORNEYS.

March 19, 1940.

J. w. ELDER 2,194,220 anvnxwxsme BAND Filed Nov. 28, 1938 2 Sheets-Sheet 2 INVENTOR,

M%'TTORNEYS.

new M31519, 1940 y 2,194,220

UNITED STATES PATENT OFFICE ADVERTISING BAND John W. Elder, Binghamton, N. Y. Application November 28, 1938, Serial No. 242,811 8 Claims. (01. '4o--21) This invention relates to an advertising band construction, combination and arrangement of which is adapted for use upon a loaf of bread, parts as will be hereinafter referred to and more carton of cigarettes, cakes or the like, or any particularly pointed out in the specification and other article or product which is wrapped in claims.

package form or packed in a carton for distribu- The invention is illustrated in the accompanyv tion and sale. ing drawings wherein:

' One object of the invention is to provide a Figure 1 is a perspective view showing one of band which may be secured about a package or the improved advertising bands applied to a loaf carton and serve as a binder for the same and of bread.

' in addition constitute an advertising medium for Figure 2 is a view showing the loaf of bread in 1 other products which may be sold bythe same transverse section and the advertising band in manufacturer or by some other manufacturer elevation. who may wish to advertise his product in this F ure 3 is a persp ctiv view o k n at the manner. outer face of one of the bands when in a flat- I Another object of the invention is'to provide tened condition before use.

a an advertising band wherein the advertisement Figure 4 is a similar view lookin at the inner appears upon extensionsor tongues projecting face of the band.

outwardly from the band and the package or car- Fi ur 5 i a vi w of the band before being ton in such a manner that it will attract attenmp d to rm he fl p n ue tion and thus cause the advertisement to be Figure 6 is a view showin e anner n brought to the notice of the person looking at which e fl p t ue may be olded to a the package r art flattened position when loaves of bread are I Another object of the invention is to provide k the .band with advertising tongues or extensions Figure 7 is a View in side elevation showing a which will normally project from the band into ip f rmed into a roll.

position for the advertising matter to be seen Figure 8 i a si e leva ion of a modified form and read but may be folded to a flattened posi hand having advertising fl p formed ption against the band and thus allow the packages arate from the n strip and red thereto y or cartons about which the bands are placed to an d e ve. v

80 be stacked without interference by the bands. Figure 9 is a p View Of e d d form 0 j Another object of the invention is to provide advertising b an advertising band which may consist of flat Figure 10 i a P r p viewbi the p 8 strips having the advertising matter printed plied to he band of Figures 8 a d 9- thereon in position to be displayed when the strip Figure 11 s a p rsp tiv view of another modiis crimped to form the extensions, the strips fled form o advertising band- I 35 being supplied for use in a flat condition or in Figure 12 s a perspective view showin the rolls which are to have? portions of the proper d o F e 1 pp abo t a carto o 'c length torn therefrom for use. arettes or cakes.

Another object of the invention is to provide Figure 1 s n end elevation of Figure 12.

an advertising band wherein the flap or tongue Figure 14 is a View Showing the advertising 40 bearingthe advertising matter may consist of a bend applied to nn pr ductsfolded portion of the band or strip or be formed Figure 15 i a p Pl n view of Figure 14. from a separate strip of material folded and se- T advertising b i o tut g t e subcured to the main strip by an adh i ject matter of this invention consists of a strip Another object of the invention is to provide 2 which is Preferably formed of paper but m y 5 an advertising band whi h i very eflective when he formed of other pliable materials if so desired; used and at the same time very cheap-to manu. This strip may be of the proper length to extend facturer about a' loaf of bread 4 as shown in Figures 1 Still another object of the invention resides and 2 Or it may he of an indefinite length and in providing a device which is simple and durable f d n a r l as sh w at 3 in Fi ur 7- I 60 in construction, inexpensive to manufacture and h d also be noted that h bands m y b one which will be very eflicient in operation and p p d in sheet form a d ut t f t rips application to use. p or perforated'so that it can be easily torn to form with these and numerous other obiects in view. e s ps. t p ts p ed from e o e my i t consists in the novel features of gitudinally of the strip, its outer face has printed 66' thereon advertising matter which may or may not be related to the product about which the band is to be secured. In the embodiment of the invention illustrated in Figures 1 through 6, the product about which the band is secured is a wrapped loaf of bread I and the advertising matter upon the strip 2 consists of the words cakes" and pies as shown at,5, and doughnuts as shown at 6-. Between the advertising matter or words fpies and "doughnuts, the strip is folded transversely to form flaps or tongues 1 having the advertising matter appearing upon their opposite faces and at opposite sides of the folds, the inner surface of the strip has adhesive applied thereto as shown at 8 in order that these portions of the strip will adhere to the wrapper of the loaf of bread when the adhesive is moistened and the strip wrapped about the package and ends of the strip secured one upon the other by the adhesive 9 at one end of the strip. It will thus be seen that the band I will be firmly secured about the package or loaf of bread with the flaps projecting outwardly therefrom as shown in Figures 1 and 2. In view of the fact that the band is formed from a flexible strip such ,as strong paper, the flaps may be shifted from their normal position in which theyproject from the package to a folded position as shown at the top of the lower loaf in Figure 6 and a number of loaves of bread can-be stacked as shown in this figure. As soon as an upper loaf of breadis lifted from the, stack, the flaps of the loaf from which it is lifted will shift to the normal extended position and the advertising matter upon both faces of its flaps can be seen and read. The fact that the flaps normally project from the band will cause them to be noticed and the advertising matter read. When the bands are formed by cutting or tearing sections of the proper length from a long strip rolled as shown in Figure 7, the glue or other adhesiveii may be applied at predetermined intervals where the strip is to be torn or cut, or the desired length of strip may be detached from the roll and the adhesive applied to one end thereof after the strip has been wrapped about the loaf ofbread or other package to form the band.

ln Figures 8 through 10, there has been illustrated a modified construction wherein the band is formed from a strip ill of paper or other suitable flexible material which may be of predetermined length orof indeterminate length and rolled in the same manner the strip 2 has been shown rolled in Figure 7. Instead of crimping the strip In to form the flaps upon which advertising matter is printed, this strip l carries flaps ll formed from separate strips of paper. Eachof these strips has advertising matter printed thereon in position to dispose it upon opposite side faces of the flap as shown at l2 when the strip is folded transversely to form the flap as shown in Figure 10. After folding the auxiliary strip to form the flap, its end portions are folded to form mounting tongues i 3 which project from the base of the flap longitudinally of the strip I 0 and are secured thereto by an adhesive such as glue. When the flaps are so secured to the strip I0, they will normally project upwardly from the strip and outwardly from the loaf of bread or other package about which the strip is secured to form the advertising band and when the packages are stacked upon a counter, the flaps may be folded to reclining against the package and not interfere with proper stacking of the packages.

In Figures 11, 12 and 13, there has been illustrated another modified form of advertising band ll which is secured about a carton I 01' cigarettes, cakes or other articles or products which are customarily packed in cartons. This band is formed from a main band 16 which is crimped at points spaced from each other longitudinally thereof to provide the flaps l'l bearingv advertising matter upon their opposite side faces. Instead of applying the strip directly to the carton to form the band, and gluing it thereto at opposite sides of the flaps, there .has been provided a secondary underlying strip 18 whichmay be referred to as a base strip and secured throughout its length to the main strip by an adhesive such 'as glue. The under face of the base strip is also gummed as shown at the right hand end of Figure 11 and when this surface of the strip is moistened throughout its length and the compound strip wrapped about the carton with one 'end overlapping the other end, the advertising band will be very firmly secured about the carton with its flapsnormally projecting outwardly therefrom but foldable against the band to permit stacking of the cartons.

Use of the advertising bands is not limited to cartons or packages such as wrapped loaves of bread and in; Figures 14 and 15, a band formed of two strips has been shown applied about a can l9 which may contain any product customarily packed in cans.

While it has been stated that an adhesive such as glue is employed to secure contacting surfaces, it is to be understood that if waxed paper or Cellophane is used, the contacting surfaces may be caused to adherebyheat application. 1

Whereas I have described hereabove the application'of certain advertising matter on the faces of the flaps or the like I, it will be understood, of course, that the band proper between these flaps may also be utilized for carrying printed matter such as the name of the bakery or advertising. The particular data on the band between the flaps will doubtless bear relation to the material or other advertising matter appearing on the flaps. In Figures 1 to 6 inclusive, this data appearing'on the body of the band between the flaps is designated by the numeral I.

From the foregoing description of the .construction of my improved device, the operation thereof and the method of applying the same to use, will be readily understood. It will be seen that I have provided a simple, inexpensive and eflicient means for carrying out the objects of the invention and while I have particularly described the elements best adapted to perform the functions set forth, it is obvious that various changes in form, proportion and in the minor details of construction may be resorted to, without departing from the spirit or sacrificing any of the principles of the invention.

Having thus described the invention, what is claimed is: r

1. An advertising medium comprising a band adapted to fit about an article and consisting of a strip of material having its ends secured together to form the band, and auxiliary strips each folded to provide flaps of double thickness and attaching feet projecting from opposite sides of the flaps and secured upon" the first mentioned strip to mount the flap in position to project outwardly from the band, said flaps having advertising matter upon their side faces.

2. An advertising medium comprising a band adapted to fit about an article, and flaps carried by said band and having advertising matter upon their side faces, said band consisting of a strip of flexible material, and said flaps each consisting of a strip folded transversely to form a flap of double thickness and attaching feet projecting from opposite sides of the flap and adheringly secured upon the outer face of the first strip.

3. An advertising medium comprising a band adapted to fit about an article and flaps projecting from the be nd and having advertising matter upon their side faces, said band consisting of a main strip crimped transversely at points spaced from each other longitudinally of the strip to form the flaps, and a base strip disposed under the main strip and secured against the under face thereof for the full length of the main strip. 4. An advertising medium comprising a main strip crimped transversely to provide flaps of double thickness projecting from the strip in spaced relation to each other longitudinally, said flaps having advertising matter upon their side faces, and a base strip disposed under the main strip and secured against the under face thereof. 5. An advertising medium'comprising a band consisting of a base strip, and a main strip adheringly secured upon said base stripand having portions crimped to form flaps of double thickness projecting outwardly therefrom, said flaps bearing advertising matter upon their side faces.

6. An advertising medium comprising a band consisting of a base strip, an outer strip adheringly secured upon said base strip, and flaps extending outwardly from the outer strip in spaced relation to each other longitudinally thereof and bearing advertising matter.

'7. An advertising medium comprising a band of dimensions adapting it to fit about an article, said band consisting of a base strip, and flaps of double thickness extending outwardly from the base strip in spaced relation to each other longitudinally thereof and held to the base strip by portions extending in opposite directions from the flaps and adhering to the base strip between the'flaps, said flaps bearing advertising matter upon their side faces.

8. An advertising medium comprising a band of dimensions adapting it to fit about an article, said band consisting of a base strip, and flaps of double thickness extending outwardly from the base strip and formed of folded material having portions projecting from their inner ends longitudinally of the base strip and adhering to portions of the base strip between the flaps, said flaps bearing advertising matter upon their side faces.

JOHN W. ELDER. 

